REVIEW: Researching different film magazine audiences

We researched target audiences, as they are our main priority. We wanted to could gain more of an insight into which age group/gender reads certain film magazines. During the process of analysing reviews, I noticed that each one, which was from a different magazine, had different design and lanaguage conventions. As a result of this, researching will help us choose the correct suited magazine to feature our review in, as we would know the type of film genre that the magazine would contain, which would then relate to the type of target audience. We want to select a magazine that appeals to 15-20+, male and female. The review would have to be interesting by containing equal images and text, as the older target audience would like to read about the film, where as the younger generation would prefer to view photos as well as reading the plot of our short film.

FHM magazine isn't a film based magazine and mostly focuses on cars, women and gadgets. As a result of this, the readers may lack interest in film. According to http://www.bauermedia.co.uk/Brands/FHM/ , the magazine is targeted at men aged 18-35. The gender that the magazine is targeted at would be the reason as to why we wouldn't feature our review within FHM, however, during research, i discovered the readers are usually university-educated. Our short film is mainly aimed at college students and parents of the pupils that attend college, not university. This would therefore not be a suitable magazine for our short film, as our target audience would definately not see the review if it was to be in FHM.

The readers of 'Empire' vote for the nominated films featured in the magazine, to win awards at the event, 'Empire Awards'. The 'Empire Awards' have or have previously held a 'short film competition', which is what our film is. We thought that this could be the correct magazine to feature our review in, as it is popular because it's known for being the biggest selling British film magazine. The research has helped us find a magazine that attracts a wide variety.