REVIEW: Editing final product

This is our first draft of our film review:

After further research on 'Empire' magazine, we discovered from, http://www.bauermedia.co.uk/Brands/Empire/edia.co.uk/Brands/Empire/ ,

that 76% of the target audience is male. We also visited another site to make sure, http://www.scribd.com/doc/27962255/Target-Reader-Profilest-Reader-Profilest-Reader-Profiles.

We also found out that the target readers are men aged 18-39 years. During futher research, i discovered the readers also spend 50% more on IT products and over 75% are big or medium spenders. Our short film is mostly aimed at college students and their parents so therefore, they wouldn't be able to afford expensive equipment with regards to their social demographic. The readers of this magazine would have a social demographic of an AB, as they have jobs such as a manager. Therefore, we decided to change the magazine that our review would be featured in, as this doesn't relate to our target audience and also, we need an equal percentage of both men and women readers. Therefore, we had to look at design layouts from the magazine that we have chosen.

However, after further and thorough research, we came to a decision to change our target audience to just women, with the age range remaining the same. The film is based on two girls/friends arguing, which is a stereotypical. As a result of this, boys wouldn't find this interesting. Also, we found it very difficult to find a magazine that suited our film and was aimed at both men and women in an equal way. Whilst researching, we came across ‘Heat’ magazine. We decided to feature our review in this particular magazine instead, as we discovered heat targets young females between the age of late teens and 25, which is similar to our target audience age range and new targeted gender. The magazine is also interactive. This therefore relates to our target audience as teenage girls use social networking sites in order to interact. Considering the older generation, women have also begun to use these sites such as Facebook. Heat magazine provides us with real life stories, giving advice, allowing the audience to react in many ways. If any member of our target audience is experiencing similar situations or problems in life, they can write into the magazine for help, which will influence them to try and solve the issue by talking to someone about it. As our short film is based around a problem, it suits the fact that it has an ideological message, as the audience see how a situation can effect a person both physically and emotionally. The review from heat magazine inspired us, as we looked at the language and layout. This helped us design a fresh new review in heat magazine style.

Our second draft is more personal and unique in comparison to our first draft, as it links to the film. We have used the same colour scheme as the film poster, including a red matching heat's colour system. This, however, could represent danger, which would give the review an edgy feel, just like how the film does. The language is quite to the point and informal, creating a natural flow of speech, making our audience feel more in their comfort zone.