As film directors and producers, we are aiming to create a short film that is convincing, effective and professional. As a result of this, it has to appeal to the target audience in order for this to be successful.
During the process of producing different storylines, we had to think about suitable age ranges that our film genre/idea will be aimed at. As my partner and I decided to go ahead with our idea, 'Emotional Effects', which will consist of college students, the film will educate and be targeted at both girls and boys aged 15-20+. As the characters in the film will be pupils, this will appeal to spectators of the same age who are also still studying. They are also able to relate to the film, as they attend college everyday and have experienced school life, where as the much younger generation wouldn't have yet.
However, with regards to the more older viewers, their lifestyle may involve parenting, working or going out. Adults can still attend college or they may have relatives/children that do. As a result of this, they may have been through this and advise others on how they dealt with the situation.
We came to a conclusion that the audience's social demographic will be a C/D {working class}, as they may have part time jobs whilst they are a parent/guardian or still in further education. The time period of a short film would also suit this age range due to the fact that they are busy, as they might have work or coursework to do. Therefore, they may not have the time to sit and watch a film that lasts for longer.
Short films are usually shown at a cinema before the main film is about to come on. This venue tends to attract our target audience age range, as they will attend with friends and family.
Some short films are also shown inbetween or after popular programmes, so that the audience will stay tuned, on channels such as 4. Several short films are also screened at Film Festivals.
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