We looked at and analysed language and design conventions of different magazine reviews, in order to give us more of an insight into the way they look and the type of language used.
When analysing a review within 'Empire' magazine, i noticed that it included quite a large image from the film, which has been clearly separated from the text. I think that the review has a 60/40 text/image ratio. It contains a main title, trivia box, pull quote, verdict box and a star rating. The structure is very clear, as things are easy to find because main headings and text are in bold so that they stand out and the audiences attention are drawn to it. The language conventions include similies, puns, adjectives, rhetorical questions and comic language, which isn't really formal. The target audience have the decision to read the text, or go straight to the part that they find most interesting to read. This can be aimed at both men and women, as the magazine contains many films that both like.
In comparison, the review within 'FHM' is a lot more image based, including several clip images from the film. With regards to layout, the target audience would be directed to the pictures first. It contains main conventions such as the title and headings but it also includes puffs {speech bubbles} and captions. The language conventions that are used are quotes, triple emphasis, short sentances and informal language such as slang words. I think that this review is more design based, as there isn't a lot of text and the short text used is very to the point. The readers would want to see images from the film, rather than read about it. This is mostly aimed at men, as the magazine features women and action films.
We then looked at another review within the magazine 'Sight and Sound'. This was very different to the other two, as it contains a lot of writing and a very small image. It has a very clear, structured layout, as everything is separated into columns and bold headings are used to do this. The reader can easily find what they would like to read about. The language is very formal, including similies, media terminology and it is very analytical. The target audience can be aimed at both men and women. I think that they would be slightly older, as they would want to thoroughly read everything about and involved with the film.
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