We had to create and design our own logo to feature on our poster. We decided to incorporate a scene board, as they are used to 'cut' scenes, which relates well to what we have been working on. We thought of 'Snap' as it is an onomatopoeia for the noise it makes when pushing the bar down in-between the cuts of scenes. We then used alliteration and thought of 'Studios', which links well and is recognised in the film world.
We placed the title, tagline and the main actresses names on the image. We were able to test certain positioning of text and other main conventions such as age certificate and logo. Normally, titles would be placed in the centre. However, we decided to place this towards the right hand side which is a unique place to position it. We did this in relation to the title. This can create an awkwardness, suggesting that something is going to happen, hence the name of the film. We placed the main actresses within the dark blur, which are also positioned in a curve shape around the face. This has the same effect as the title.
We then placed other main conventions onto the image, making sure everything is able to be seen clearly. We changed the font to a more cinema style, so that it looked more realistic. We then thought about colours which would connect to the image and the film plot - The light pale coloured pink is placed near the girl's lips, which are the same colour as the font. The release date is very important, as we would want our viewers to know exactly when they can come and see our film that we are advertising. This stands out against the dark background. We also decided to put 'Youtube' in green, as this matches her eyeliner and would also stand out and not get mixed up with the comment. We used black, white and grey as our main colours. The white symbols the happiness she felt. The black symbols how she feels after she is attacked. However, as grey is in-between black and white, we thought that this would symbol the twist at the end of the film, when the audience will think, was she really the innocent one? As this is left unanswered, the audience will have their own opinions. This is our second draft:
We decided to make the font smaller, as we felt that it looked quite bold and over crowded. Due to the fact that the main image featured on the poster should be an effective representative to the film's plot so that the audience are drawn to it, the importantance of the picture standing out and being the attracted focus in vital. We cut the comment made by Youtube, as we thought that it was too long and it was taking too much space. The 'sudden' one word is more effective, as it informs the audience that it only takes a one word comment to sum up how 'superb' it is. We also moved the release date to the bottom, so that it doesn't take the effect away from the image. We also thought that the comment should be from the magazine that the film's review is featured in, as the poster and review would then link well together. We decided to keep the quote near to the top and the release date still at the end because we needed the pink font near to her lips to match her lipstick and the green font to match her eyeliner. If we would have decided to move the quote to the bottom and the release date to the top, we would have swapped the colours so that it was the same as Lacey's make-up. The colour system is very important because too many colours in different places can cause it to look unclear and it can also create confusion, which wouldn't appeal to the audience. We also decided to place the age certificate and logo together, making them smaller and moving them further down the poster. This is so that when the audience automatically looks to see if they can go and see the movie, they will also see the production company which should gain a recognition. We then had more space, so we moved the website address to the bottom right, so that the title has it's own individual space to stand out, as this is the most important piece of text on the page.
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